GTM Engineering for B2B Revenue Teams
GTM services that combine AI workflows with human expertise. We audit and build AI-powered marketing and sales systems that scale lead generation, speed up sales, and automate CRM operations.
Certified partners of the tools in your stack
Trusted by 130+ B2B teams, including
“We are a bedrock now of the field and events marketing team, and this is pretty much an essential part of our program now.”
Christopher WingoField & Events Marketing, Ramp
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“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”
Cindy DubonDirector of Growth Marketing, Goldcast
More on our Wall of Love
“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”
Nichole PorterSVP of Revenue, Plobal Apps
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“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”
Inman BreauxCMO, Mode Mobile
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“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”
Lee SomerhalderHead of Demand Generation, Tabnine
More on our Wall of Love
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan VanschaikHead of Sales, AfterSell
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“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”
Soma LászlóFounder, Apex Lab
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AI is redefining go-to-market. Your GTM processes weren't built for it.
Sales reps still spend about 70% of their time on non-selling work. The fastest-growing teams build GTM systems that are repeatable, predictable, and tied to revenue.
Where you are right now
Where you'll be with us
A strategic partner and a revenue engine built for outcomes
We start from your current numbers, agree on a revenue goal and the plan to reach it, then review progress with you every month.
Done with you
Done for you
RevOps & CRM
CRM data, scoring and routing your team can trust
We clean and enrich your CRM, score every account and lead, and route them to the right rep, using Clay and your HubSpot or Salesforce.
What's included
Automated Outbound
Outbound that books meetings, with new accounts and existing customers
We build signal-based outbound to new accounts and expansion plays to the customers you already have, with research, sending, and replies running in your own tools.
What's included
Workflow Automation
Give every rep their selling hours back
We automate the research, CRM updates, call notes, and handoffs your reps do by hand, inside HubSpot or Salesforce and the tools they already use.
What's included
ABM
Break into the accounts you actually want
We pick the target accounts with your team, map everyone involved in the purchase, reach them with signal-based outbound, and show your reps who engaged.
What's included
B2B Lead Generation
Qualified B2B leads where you can be almost fully hands-off
We run outbound for you, from research and lists to copy and sending, and hand off interested buyers to you.
What's included
Attributable revenue growth
Every team starts somewhere different. We tie the work to one revenue goal across the full go-to-market, from pipeline and expansion to stack and team efficiency.
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan VanschaikHead of Sales, AfterSell
RevOps & CRM160K+
accounts tiered for segmented GTM execution
Salesforce as a source of truth reps can act on
Read case study →RevOps & CRM50,000
accounts researched and scored across the full TAM
A 50,000-account TAM, researched and scored
Read case study →RevOps & CRM18,120+
inbound leads enriched and cleaned up
Raw inbound turned into a real-time enrichment engine
Read case study →Automated Outbound111
demos booked in 120 days
An AI-native outbound engine
Read case study →Automated Outbound13%
of replies were positive, across three countries
One motion, run in three countries
Read case study →ABM65%
open rate on the executive dinner invitations
An executive dinner filled with target accounts
Read case study →“When I look at the conversion data and the leads that you all provide, when you have good timelines, they're all always really good.”
Christopher Wingo Field & Events Marketing, Ramp
“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”
Cindy Dubon Director of Growth Marketing, Goldcast
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan Vanschaik Head of Sales, AfterSell
“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”
Lee Somerhalder Head of Demand Generation, Tabnine
“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”
Inman Breaux CMO, Mode Mobile
“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”
Nichole Porter SVP of Revenue, Plobal Apps
“We've been working with Growth Today for four months now, and the results speak for themselves. I think the quota that we expected was outgrown by like three times.”
Lucian Coman VP of Marketing, Cavalry
“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”
Soma László Founder, Apex Lab
Foundation, automation, activation
You can't activate GTM programs with missing or messy data. We fix the foundation first, then automate the work and activate your GTM programs on top.
We review your CRM, data, tools, and revenue goals, identify gaps, and agree on priorities for what to fix first.
You getA GTM assessment and roadmap
We design the system with your team and build it in your tech stack.
You getWorkflows you own
We validate the output, recheck coverage and data accuracy, and turn on the GTM plays.
You getLive GTM programs built to achieve your revenue goal
We use sales feedback to improve what we've built and regularly review where we stand against your goals.
You getA monthly review against your goals
HubSpotPlannedLive
ClayPlannedLive
SlackPlannedLiveWe were building GTM systems before anyone called it GTM engineering
Since 2020
Our team brings hands-on experience across SaaS and professional services and has done GTM and data work since long before Clay was known in the market, so we know what works, regardless of how the tools change.
- 2020First CRM and outbound builds
- 2023Building on Clay
- TodayGTM systems that run revenue teams
Extension of your team
Our forward-deployed GTM engineers and operations experts work closely with you, along with a dedicated Account Manager, so you always have someone to talk to who keeps things aligned.
1 of 20 Clay Enterprise Partners
We were among the top 5 Clay users in 2023, when Clay took off, and we’ve built on it ever since. Today we’re one of 20 Clay Enterprise Partners globally, so your system is built by a team that knows Clay inside and out.
Enterprise Partner
Partners
Early access to new features and a direct line for extra support
As certified partners of major GTM tools, we know how to set them up and customize them to your needs, helping you achieve your revenue goals.
Compare your options
Hire a GTM engineer, hire a traditional agency, buy another AI tool, or add hands-on GTM experts focused on revenue.
What is GTM Engineering?
GTM Engineering is the practice of designing, building, automating, and improving the systems, data, and workflows that support go-to-market execution, such as enrichment, scoring, CRM routing, and activation. Teams and vendors use the term differently. Growth Today provides it as a managed service.
How is GTM Engineering different from RevOps?
The two overlap and complement each other. GTM Engineering work usually focuses on building and automating new revenue-generating systems, while RevOps usually focuses on governing and running processes, reporting, and data standards across the wider revenue organization. A single engagement can touch both, for example building new infrastructure while also improving the governance RevOps depends on.
Should we hire a GTM engineer internally or work with a managed partner?
It depends on your internal capacity, urgency, and whether the priority is durable in-house capability or getting a system running now. An internal hire builds long-term institutional knowledge but carries a single-person hiring and ramp-up risk. A managed partner brings an existing team and established workflows that can start without waiting to recruit and onboard a new hire, working inside your own CRM and stack. If you want to talk through your specific situation, book a strategy call.
Do we need a managed partner if we already have GTM software?
Software such as Clay, HubSpot, or Salesforce gives your team the capability to enrich, score, and route data, but it does not design the system, build the specific workflows you need, or take ongoing responsibility for keeping them accurate and running. A managed partner does that work around the software you already use.
Which service should we start with?
Most teams start with data: a clean, enriched CRM and clear account tiers. Scoring, routing, workflows, and outbound only work if you have a solid foundation to build on. On the strategy call, we can audit what you have and what you need to get to the stage where you are ready to automate, activate, and orchestrate most of your GTM motions.
Who owns the workflows, accounts, and data?
You do. Systems are built inside your own CRM and tool stack, and you own the accounts, licenses, data, workflows, and documentation from day one. Handover is included at the end of an engagement, meaning you keep full access and documentation for everything that was built.
How fast can we launch?
Launch timing depends on your current data quality, CRM setup, and scope. Growth Today confirms the schedule during diagnosis and can begin without waiting to recruit and onboard a new hire.
GTM content and trends
See how GTM is evolving and learn how the best GTM teams are becoming AI-powered.
AI sales tools directory
The GTM and AI tools we use and recommend, organized by the job each one does best.
How to use AI for sales prospecting
A 7-step B2B workflow, from list to first reply.
7 B2B SaaS marketing campaign examples
What worked, and what to take from each one.
Claude Skills for GTM
Ready-made Claude skills for outbound, CRM, and content work.
Unblock your next stage of growth
If you’re not hitting your revenue goals, something is holding you back. Let’s discuss where you are today and what it takes to get where you want to be.